Hiring an ads manager can feel like a big leap, especially when your business already feels like a stack of browser tabs you forgot to close.

But what if the role isn’t what you think it is?

Most course creators and coaches assume an ads manager is just someone who “runs the backend” or “presses the buttons in Meta.”

And yes, we do that, but that’s just the tip of the strategy iceberg.

Here’s what a great ads manager actually does (and how to know if you’re ready for one):

We Translate Your Offers Into Campaigns That Convert

You’re the expert in your program. You know the transformation it creates. But turning that into copy that connects and campaigns that convert? That’s a different skill set.

An ads manager helps you:

• Extract the key messages that sell
• Build a campaign around your offer’s strengths
• Align your strategy with how your dream clients actually make decisions

We make sure your audience hears what matters clearly, compellingly, and on time.

We Make Your Data Make Sense

It’s not just about watching cost-per-click.

We look at patterns in your data to spot:

• What messaging is resonating
• Where your funnel might be losing leads
• Which audiences are scaling-ready (and which need more nurturing)

Then we adjust. Rinse. Repeat. Because the real magic is in the optimization.

We Spot Gaps You Might Miss

When you’re deep in your own business, it’s easy to overlook the gaps.

Maybe your landing page has friction. Maybe your freebie doesn’t align with your offer. Maybe you’re attracting the right audience with the wrong message.

A good ads partner doesn’t just tell you what isn’t working. They help you fix it.

That might look like:

• Tweaking a headline
• Repositioning a lead magnet
• Rebuilding an ad sequence to match your funnel goals

It’s not just about launching. It’s about launching smarter.

We Give You Back Time + Mental Bandwidth

Let’s be real: ads take brainpower.

When you’re DIYing, you’re bouncing between strategy, copy, design, tech, and data, usually in the middle of a launch or client work.

With an ads manager, you get to:

• Stay focused on your zone of genius
• Get expert eyes on your funnel health
• Move faster, with more confidence

We handle the tech and the tweaks so you can show up for your audience (and your offer) without burning out.

How to Know If You’re Ready

You might be ready to hire an ads manager if:

• You have a validated offer and a funnel that’s already converting
• You want to scale but don’t have the time or desire to DIY anymore
• You’re tired of guessing and want a strategic partner who can zoom out and go deep

What It’s Not

Hiring an ads manager is not a “set it and forget it” situation.

We don’t wave a magic wand. (But we do use data, strategy, and experience to make really smart decisions.)

You still need:

• Strong messaging
• A clear offer
• A funnel that’s built to support conversions

Ads don’t fix broken foundations. But they can absolutely scale what’s already working.

If You’re Thinking “I Want This, But I’m Not 100% Sure I’m Ready”

That’s normal. The good news? You don’t have to guess.

This is exactly what we dig into inside my Ads Power Hour. It’s a no-pressure, one-off session where we map out your strategy and spot the gaps before you invest a cent in spend or management.

You walk away with clarity on what to do next, whether that’s DIYing smarter or finally handing it off.

Because running ads shouldn’t feel like a gamble. It should feel like strategy.

And that’s exactly what I’m here to help you build.

Ready to Explore Working Together?

If you’re looking for a done-for-you ads partner who brings strategy, clarity, and behind-the-scenes support to every campaign, I’d love to connect.

➡️ Visit my ads services page to learn more about how I work with clients ➡️ Or book a free consult call to see if we’re a good fit: Schedule here

Let’s make your next ad campaign your most effective one yet.